How to Scale Your Ecommerce Brand Through the Increasingly Competitive Paid Advertising Landscape with Brandon Doyle

https://www.enginecommerce.com/

Content Plus Commerce Episode 7 

Host: Blake Puryear Guest: Brandon Doyle 

On this episode Blake is joined by Brandon Doyle of Wallaroo Media 

[00:01:04] - Background of Wallaroo Media, full service digital agency 

[00:03:25] - SEO/SEM in regards to eComm, go to tools 

[00:05:17] - Hardest part of agency model and workarounds/solutions 

[00:07:37] - How to Scale Your eCommerce Brand Through the Increasingly Competitive Paid Advertising Landscape 

[00:12:24] - “Our agency got to be a Hero” story [00:13:58] - Trends in the next year 

[00:14:12] - Celebrity Brands, Kylie Jenner, etc. and Influencer Founded Brands is what's next 

Quotes from the Episode: 

"We try to become true partners with then and invest in their success and helping them scale.” [00:05:22] 

“To be the most effective at marketing and advertising you need to be doing a full funnel, comprehensive approach.” [00:08:33] 
Links: 

Wallaroo Media Moz
 Ahrefs
 SEM Rush 
https://wallaroomedia.com https://moz.com 

https://ahrefs.com https://www.semrush.com 
2019 Engine eCommerce | Go Rogue X