Partnerships & Gen Z and Millennial eCommerce with Alex Zachman

Show Notes

Content Plus Commerce Episode 11

Host: Blake Puryear Guest: Alex Zachman 

On this episode Blake is joined by Alex Zachman of Old North Collective

[00:01:25] - background of Old North Collective
[00:04:00] - go to tools, toolsets for side builds, store builds, marketing, and analytics 
[00:07:56] - stop doing just search engine marketing
[00:10:04] -  leveraging non traditional marketing tactics to hit the Gen Z and millennial audience 
[00:18:21] - value of partnership between agencies and platforms
[00:22:40] -   What are some coming trends that will take people by surprise 

Quotes from the Episode:
“If I do something by gut or feeling, I am doing it wrong.” [00:03:33] 

“Advertising online typically is below 50% trust, mail if you do it well is 80 or 90% trust accuracy.” [00:08:40] 

“When you are looking at non traditional social platforms, advertising ends up being a lot less expensive.” [00:11:07] 

“The more personal you become with communication, the less you need to communicate.” [00:14:48] 


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